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( HubSpot State of Marketing Report, 2021) 82% of marketers actively use content marketing.After Google, Facebook is the most popular video platform.80% of video marketers claim that video has directly increased sales.87% of video marketers say that video has increased traffic to their website.Video is the number one format marketers used in their content strategy in 2021.Video will be the top investment for B2B brands in 2022.WordPress users produce about 70 million new posts and 77 million new comments each month.54% of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content.56% of marketers who leverage blogging say it's effective and 10% say it generates the biggest return on investment.48% of companies that have a content marketing strategy leverage blogging.Short articles, less than 3,000 words, ranked third in the B2B content assets that generated the best results in the last 12 months.39% of B2B buyers want self-serve options.Consumers are most frustrated with inconsistent brand messaging.Customers are around four times more loyal to eco-friendly businesses.18% of Americans age 18+ own a car with an in-dash information and entertainment system.As of 2020, 62% of Americans said they have used some kind of voice assistance technology.24% of Americans 18 and older own a Smart Speaker, or around 60 million people.52% of voice-assistant users say they use voice tech several times a day or nearly every day.69% of marketers invested in SEO in 2021.Website is the #2 channel used in marketing, behind social media.The average CTR from image results on Google is 0.21%, but it varies widely by industry.Of those, 161 are found on more than 0.2% of keywords. 71% of marketers say using strategic keywords was their number one strategy for SEO.Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies.

Almost 25% of companies invest in mobile optimization as a top SEO tactic.Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017.Mobile devices, excluding tablets, generated about half of all website traffic globally.

The average American has access to more than ten connected devices in their household.

64% of SEO marketers call mobile optimization an effective investment.

The highest bounce rates are on social (45%) followed by direct (44%).

Email visitors are the most likely to convert on forms - and people coming from search advertisements are the least likely.

Catering & Restaurants is the industry with the highest click-through conversions on landing pages.

Media & Entertainment is the industry with the highest form-fill conversions on landing pages.

3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop.

Only 17% of marketers use landing page A/B tests to improve conversion rates.

Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%.

Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020.